Kwiminyaka yakutshanje, iimpawu ezininzi ziye zanikela ingqalelo enkulu kwintengiso yedijithali kwaye zayityeshela intengiso engaxhunyiwe kwi-intanethi, zikholelwa ukuba iindlela nezixhobo ezizisebenzisayo zindala kakhulu ukuba zingayikhuthaza ngempumelelo kwaye azisebenzi. Kodwa eneneni, ukuba ungasebenzisa kakuhle intengiso engaxhunyiwe kwi-intanethi, kunye nentengiso ekwi-intanethi kunokwenza intengiso yakho ye-brand isebenze ngakumbi. Phakathi kwazo kukho izinto eziboniswayo, ezizizixhobo ezibalulekileyo zokongeza intengiso engaxhunyiwe kwi-intanethi kwaye zezona ndlela zilungileyo zokukuvumela ukuba uthengise ishishini lakho ngaphandle koncedo lwe-Intanethi.
Ngokwe-Internet World Stats, abantu abangaphezu kwezigidi ezingama-70 baseMelika abaseMantla abanalo ukufikelela kwi-intanethi. Elo licandelo elikhulu labantu, kwaye ukungawunaki ukuthengisa ngaphandle kwe-intanethi kuthetha ukuba ishishini lakho aliyi kukwazi ukufikelela nakweyiphi na kubo. Oku kukodwa kubonisa ukubaluleka kokuthengisa ngaphandle kwe-intanethi kwihlabathi lanamhlanje.
Izixhobo zokubonisa ziyinxalenye ebalulekileyo yokuthengisa ngaphandle kweintanethi kwaye zisisixhobo esifunekayo, kubandakanya ukusetyenziswa kwii-hypermarket, imiboniso yorhwebo, iivenkile ezikhethekileyo, ii-branded sales booths, iivenkile ezinkulu kunye neentengiso zeholide njl.njl.
Iseti epheleleyo yochungechunge lwezixhobo zokubonisa zobungcali, ezipheleleyo, nezisemgangathweni ophezulu zinokunika imveliso kwindawo nganye ukuba izise i-icing kwikhekhe, kodwa kunye nesiphelo sophawu kubathengisi nakwiivenkile zekhonkco ukukhuthaza indlela ebalulekileyo, ukuze abantu abaninzi baqonde ngakumbi ngenkcubeko yemveliso kunye nophawu, beshiya umbono onzulu. Indawo yokubonisa ayinokulungiswa kuphela ngokwemifanekiso yophawu, izakhiwo ezahlukeneyo zidityaniswe zibe luchungechunge lokubonisa olukhuthazayo, kodwa njengeshelufu inokuthengisa iimveliso zophawu, inokugcina iimveliso, kunye nezipho ezincinci, isiphumo sokuthengisa siyahambelana, kodwa ikwatsala intsebenziswano engakumbi yeshishini kunye nabathengisi befranchise.
Ngokuphathelele imiboniso yorhwebo, nangona oku kungayi kukunika ixesha elininzi lokuba yinxalenye yodumo, kunokuba yindlela esebenzayo yokukhuthaza uphawu lwakho kubantu abaninzi. Eminye imiboniso yorhwebo ibamba amawaka abantu, kufuneka ufumane umsitho ohambelana neshishini lakho ukuze wenze oku ngokuchanekileyo. Umzekelo, ukuba uthengisa iimveliso okanye iinkonzo zobuchwepheshe, kunokuba ngumbono olungileyo ukufumana indawo kwiCES okanye kwiComputex. Ukuba uthengisa iimveliso zemidlalo yebhodi, ke ukufanisa izixhobo zokubonisa kumboniso wase-Essen eJamani ngokuqinisekileyo kunokubeka irekhodi elitsha kwintengiso yakho. Iinkampani ezifana nePolaroid kunye neFujitsu, ziye zaphumelela kakhulu ekudaleni iindawo zorhwebo kunye nee-booths kwaye zingumzekelo omhle wamandla olu hlobo lokuthengisa kwi-intanethi olunokuba nawo.
Akunyanzelekanga ukuba ube yinkampani enkulu okanye eyaziwayo ukuze uphumelele kwindawo enjalo, kodwa ukuqinisekisa ukuba iimveliso zakho kunye nezixhobo zokubonisa (irekhi yokubonisa) zinokuboniswa kwindawo enjalo kufanelekile umzamo. Nangona ukufikelela kwakho kulinganiselwe kwabo baya kwimiboniso efanayo nawe, uninzi lwaba bantu lufikelela kwi-81% baya kuba ngabantu abanefuthe ngandlela thile, nto leyo eya kunceda ekusasazeni umyalezo wakho.
Amandla eendaba zoluntu ahlala esenza kube lula ukungayinaki ixabiso lokuthengisa ngokwasemzimbeni. Nangona i-Facebook kunye ne-Instagram zinokunceda abathengi bakho bakukhumbule, akukho nto inokwenza umsebenzi kwaye banokugcina izinto ezibonakalayo. Iivenkile ezikhethekileyo kunye neentengiso ezinkulu kulapho kuthathelwa ingqalelo kakhulu kunye neentengiso. Olu lwazi lunokuba luncedo kulo naluphi na uhlobo lweshishini, nangona kufanelekile ukuqwalasela ukufikelela okunokwenzeka kophawu lwakho. Ukuba unebhajethi yokuvula iivenkile kunye nabasasazi kwihlabathi liphela, ke imiboniso ibalulekile, ngelixa ukuguqula iintlanganiso ezingaxhunyiwe kwi-intanethi zibe ziintsebenziswano ze-intanethi nako kunokuvelisa iziphumo ezingcono.
Nangona abaninzi bekholelwa ukuba olu hlobo lokuthengisa nokuthengisa yinto yexesha elidlulileyo, lusenokuba negalelo elikhulu kumashishini ayo yonke imimandla kunye nobukhulu.
Ukuba ufuna izicwangciso ezingaphezulu kunye neemfuno zokubonisana malunga nokuthengisa kunye nokukhuthaza ngaphandle kwe-intanethi ngo-2023, ungaqhagamshelana nathi ukuze ufumane iingcebiso ezingaphezulu, iingcebiso zobungcali, kunye nokunyusa kunye nokuthengisa uphawu lwakho kwinqanaba eliphezulu!
Ixesha lokuthumela: Jan-01-2023
